Digital Marketing Mastery
Course Overview
The Digital Marketing Mastery course is an intensive, industry-focused program designed to equip learners with the essential knowledge and hands-on skills to excel in today’s fast-evolving digital business environment. Covering both strategic and technical aspects of digital marketing, the course delves into SEO, social media, content marketing, paid advertising, email campaigns, analytics, and brand management. Participants learn how to plan, execute, and optimize digital marketing strategies that drive measurable growth.
Through case studies, simulations, and live campaign projects, this course ensures you gain real-world experience with top marketing tools and techniques. By the end, learners will be ready to design, analyze, and lead high-impact digital campaigns that enhance visibility, engagement, and ROI.
Key Highlights
- Learn complete digital marketing strategies from foundation to expert level
- Gain hands-on experience through real-world live projects and campaigns
- Master SEO, SEM, Social Media Marketing, Google Ads, and Analytics
- Learn to use professional marketing tools and automation platforms
- Build and present your own digital marketing campaign portfolio
- Receive expert mentorship, case studies, and performance feedback
- Earn an industry-recognized certification upon completion
Tools & Technologies Covered
- SEO Tools: Google Search Console, SEMrush, Ahrefs, Moz
- Advertising Tools: Google Ads, Meta Ads Manager, LinkedIn Ads
- Analytics & Tracking: Google Analytics, Tag Manager, Data Studio
- Email & Automation: Mailchimp, HubSpot, SendinBlue
- Design & Content Tools: Canva, Adobe Spark, Grammarly, Copy.ai
- Social Media Tools: Hootsuite, Buffer, Later, Sprout Social
Curriculum
- 6 Sections
- 0 Lessons
- 15 Weeks
- Module 1: Foundations of Digital MarketingIntroduction to Web Technologies HTML5 & CSS3 – Structure and Styling Responsive Web Design (Flexbox & Grid) JavaScript Essentials (ES6+) DOM Manipulation and Events ReactJS – Components, State, and Props Building Single Page Applications (SPA)0
- Module 2: Search Engine Optimization (SEO)Introduction to Node.js & Express.js Server Creation and Routing Working with RESTful APIs Authentication & Authorization (JWT, Sessions) CRUD Operations and API Integration Middleware and Error Handling0
- Module 3: Search Engine Marketing (SEM) & Pay-Per-Click AdvertisingIntroduction to Databases Working with MongoDB and Mongoose Data Modeling and Schema Design Performing CRUD Operations Database Connectivity with Node.js0
- Module 4: Social Media Marketing & StrategyGit & GitHub Essentials Project Collaboration and Branching Hosting Front-End (Netlify) Deploying Back-End (Render, AWS, or Heroku) Managing Environment Variables & Configurations0
- Module 5: Content Marketing & CopywritingBuild a Complete Full Stack Web Application Integrate Front-End & Back-End Seamlessly Test, Debug, and Deploy Your Application Present Your Project Portfolio0
- Module 6: Email Marketing & Automation0
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